Chicken Factory Brand Identity Design "Chicken Factory" - a fried chicken shop located in Shanghai, China. They required a young and cartoon like image, so we designed cartoon chicken heads to replace the Chinese character "chicken". With everything in a golden deep fried yellow tone. The same idea is then carried through from the logo design, shopfront graphic design, promotional items, to the menu design. 
Two variants of the logo with different backgrounds.
 Shopfront graphic with cartoon fried chicken.
 All printed material in the shop uses the same brand design.
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